What Factors Indicate The Need To Migrate A Website
Migration of website is a tricky yet sensitive job. There are multiple factors which indicate the need to shift a website from one form to another. Various types of migration options are available. The shift of existing website from one structure to another depends upon the present requirement of the business and brand strategy. The merger of two brands into one larger brand, redesign of business, change in the domain name, the shift from one web hosting to another and alteration in the protocol are the main factors which insist you to migrate a website.
1.Change Web Host:
The first factor which indicates the need to migrate a website is the shift from one web hosting company to another. The change of web hosting services will also change the IP address of your website. For example; shifting site from shared hosting into dedicated servers in Pakistan. It is important to figure out that users can find your new website on search engines because it is seen that when users type old web address they confront with 404 error. The indication of this error can negatively affect traffic range. Therefore, take assistance from an expert to lessen the chances of decreased traffic and downtime.
2. Platform Migration:
Platform migration is usually done when you need to shift your content from one Content Managing System to another. It will change the whole layout of your content display on the new site. For example; if you have web content on Joomla and want to shift your data on the WordPress then entire outlay of content display will be changed according to WordPress display options. The coding of WordPress will be different than the previous one. It is vital to point out that accurate coding is needed to avoid content error. The error can affect SEO ranking on the search engines.
3. Redesign Business:
The third factor which indicates the need to migrate website is the redesigning of brand or business. Redesigning or restructuring of the business is needed when you want to merge two brands into one larger brand. This will change the display of the whole website. It is essential to notice that careless restructuring can negatively affect search engine ranking on Google. The outlay of links insertions will also be shown differently. It is imperative to search new keywords to support your new merged website because older keywords might affect the rankings. Therefore, it is vital to add updated keywords for effective ranking.
4. Domain Changes:
The fourth factor which indicates the need to migrate a website is the change in the domain name. This factor should be carefully handled as the SEO ranking gets highly affected by the domain name. The top choice of domain name reduces the chances of thrown back of existing traffic. For example; the existing website is named as “topguide.com” and you want to alter it into “expertguide.com”. The strong word usage increases the ranking. It is also essential to add an extension like “.org”, “.com” and “.co” etcetera. Addition of extension helps to retain its credibility and performance of the website.
